Today, with the rapid development of science and technology, new display technology, as an important port for intelligent interaction, is promoting the vigorous development of ultra-high-definition video, Internet of Things, virtual reality and other industries at an unprecedented speed. Among them, new display technologies such as LED transparent screens, COB displays, Mini/Micro LEDs, and glasses-free 3D have become the focus of government support and industrial development with their unique advantages and wide application prospects. With the vigorous promotion of the government, these technologies are not only reshaping our visual experience, but also will lead the future of technological life to a more cool and colorful new era.
In recent years, China’s new display industry has been highly valued by governments at all levels and supported by national industrial policies. The state has successively issued a number of policies such as the “Implementation Opinions on Promoting the Innovation and Development of the Future Industry”, the “Guiding Opinions on Accelerating the High-quality Development of the Audio-visual Electronics Industry”, and the “Action Plan for the Steady Growth of the Electronic Information Manufacturing Industry from 2023 to 2024”, which provide a solid policy guarantee and a good production and operation environment for the development and innovation of the new display industry. The introduction of these policies not only stimulates the innovation vitality of enterprises, but also promotes the coordinated development of the upstream and downstream of the industrial chain, laying a solid foundation for the wide application of new display technology.
The new display technology is leading the new upgrade of the visual experience with its excellent performance and unique advantages. In this visual feast, new display technologies such as LED transparent screen, naked-eye 3D screen, COB display, LED flexible screen, Micro LED display screen and so on have their own powers, and jointly draw a gorgeous and colorful picture of future science and technology.
As an innovative display technology, LED transparent screen cleverly combines the high brightness of LED lamp beads and the transparency of transparent circuit boards to achieve the transparency of the screen itself while displaying the image. This design not only enhances the visual penetration, but also gives the display more application possibilities and flexibility.
(1) High transparency:
The light transmittance of transparent LED screens can typically range from 50% to 90%, which means that even if the screen is displaying content, the scenery or light behind it can be seen through the screen, creating a unique visual overlay effect.
(2) Thin and light design:
Due to the use of special LED lamp beads and transparent circuit boards, the overall structure of the LED transparent screen is relatively thin and light, which is easy to install and maintain, and also reduces the space requirements for the installation environment.
(3) Energy conservation and environmental protection:
The LED lamp beads themselves have the characteristics of low power consumption and long life, and the design of the transparent circuit board reduces the need for backlight, making the LED transparent screen more economical in energy consumption and in line with the concept of green environmental protection.
(4) Good heat dissipation performance:
The transparent circuit board is designed to facilitate heat dissipation, reducing the risk of screen overheating and improving the stability and reliability of the device.
(5) Wide range of application fields:
Due to its unique transparent characteristics, LED transparent screens are widely used in many fields such as building curtain walls, commercial windows, exhibitions, stage performances, outdoor advertising, etc., adding a sense of science and technology and art to these scenes.
(1) Enhance the visual experience: The design of the LED transparent screen allows the audience to feel the environment behind it while enjoying the content of the screen, creating a richer and more three-dimensional visual experience.
(2) Enhance the sense of space: In a limited space, the LED transparent screen can maximize the use of space without blocking the line of sight, making the space look more open and transparent.
(3) Flexible installation methods: hanging, embedding or laminating can be carried out according to actual needs, etc., to adapt to different application scenarios and needs.
(1) Building curtain wall: The LED transparent screen is installed on the exterior wall of the building, which not only displays the dynamic advertising content, but also maintains the transparency and aesthetics of the building.
(2) Commercial window: Install LED transparent screen in the window of the store, which can display product information, promotional activities and other content to attract the attention of customers.
(3) Stage performance: The use of LED transparent screens on stage backgrounds or props can create fantastic visual effects and enhance the artistic appeal of the performance.
With its unique transparent characteristics and wide range of application fields, LED transparent screen is becoming a bright pearl in new display technology, bringing more innovation and surprises to people’s life and work.
Glasses-free 3D screen is indeed a display technology that can directly present stereoscopic images without wearing any 3D glasses or auxiliary equipment. This technology makes clever use of the parallax characteristics of the human eye, that is, the left and right eyes see a slight difference in the angle of the same object due to their different positions, and this difference is comprehensively processed by the brain to form the three-dimensional effect we perceive.
(1) Parallax principle: The naked-eye 3D screen simulates the parallax of the human eye when observing objects in the natural environment by providing slightly different images to the left and right eyes respectively (usually achieved through special optical structures or pixel arrangements on the screen).
(2) Optical technology: The optical structure on the screen (such as cylindrical lens, grating, etc.) can guide light from different angles into the left and right eyes, so that each eye can see the corresponding image part.
(3) Image processing algorithm: In order to generate a 3D image suitable for naked-eye viewing, it is necessary to use a special image processing algorithm to convert and process the original image to ensure that the image seen by the left and right eyes can be correctly synthesized into a three-dimensional effect in the brain.
(1) No need for auxiliary equipment: The audience can directly watch the stereoscopic image without wearing any 3D glasses or helmets, which greatly improves the convenience and comfort of viewing.
(2) More natural viewing experience: Without the constraints of glasses, the audience can move their heads and eyes more freely and enjoy a more natural 3D viewing experience.
(3) A wider range of application scenarios: glasses-free 3D screens are suitable for various scenarios, such as advertising display, digital entertainment, educational demonstrations, medical training and other fields, bringing a new visual experience to these fields.
(1) Advertising media: In public places such as shopping malls, airports, and subway stations, naked-eye 3D screens can attract the attention of a large number of viewers and improve the communication effect of advertising.
(2) Digital entertainment: In game halls, movie theaters and other entertainment venues, glasses-free 3D screens can provide a more immersive entertainment experience, allowing players or audiences to feel as if they are in the world of games or movies.
(3) Educational demonstration: In the process of teaching or training, the naked-eye 3D screen can intuitively display 3D models or three-dimensional images to help students or trainees better understand and learn relevant knowledge.
(4) Medical training: In the medical field, glasses-free 3D screens can be used to simulate surgery or display human body structure, providing a more realistic training environment for doctors.
As an innovative display technology, glasses-free 3D screen is gradually changing the way we experience visual experience, bringing new development opportunities and possibilities to various fields.
COB display, that is, a new type of display with chip-on-board technology, is indeed an innovative display technology that packages LED chips directly on a printed circuit board (PCB). This design not only significantly improves the display of the display, but also enhances its stability and durability.
(1) Direct packaging: Unlike traditional SMD (surface mount technology), COB displays integrate LED chips directly on the PCB board, eliminating the need for brackets and solder joints, simplifying the manufacturing process.
(2) Flood light source design: By closely arranging the LED chips on the PCB board, the COB display realizes the transformation from a “point” light source to a “surface” light source, providing a more uniform and soft luminous effect.
(3) Fully sealed structure: The LED chip is covered as a whole by using epoxy resin and other materials to form a fully sealed structure, which effectively improves the waterproof, moisture-proof and dust-proof ability of the display.
(1) High contrast and refresh rate: COB displays usually have extremely high contrast and refresh rates, which can present more delicate and clear images and video content.
(2) Suppression of moiré pattern: The design of the surface light source effectively reduces the refraction of light, thereby inhibiting the generation of moiré pattern and improving the clarity of the picture.
(3) Wide viewing angle: The wide viewing angle of the COB display enables the audience to get a consistent viewing experience from different angles.
(1) Long life: Due to the reduction of vulnerable parts such as weld joints and brackets, the life of COB displays is usually longer, up to 80,000 to 100,000 hours.
(2) Low dead light rate: The fully sealed structure reduces the risk of bad lights caused by external environmental factors, and the dead light rate is much lower than that of traditional SMD displays.
(3) Efficient heat dissipation: The LED chip is directly fixed on the PCB board, which is conducive to the rapid transfer and dissipation of heat, and reduces the failure rate caused by overheating.
(1) High-end market: COB display is widely used in high-end conference rooms, command centers, exhibition halls, stadiums and other occasions because of its excellent display effect and stability.
(2) Consumer market: With the maturity of technology and cost reduction, COB display is gradually entering the consumer market, such as home theater, commercial advertising screen, etc.
(3) Future development: With the integration and application of cutting-edge technologies such as 5G and the Internet of Things, the COB display will realize functions such as remote control, real-time content update, and multi-screen interaction, providing users with a more convenient, efficient and personalized visual experience.
With its unique packaging technology, excellent display effect, high stability and durability, as well as a wide range of applications and development prospects, COB display is becoming a leader in the field of display technology.
LED flexible screen is indeed a kind of LED display made of flexible materials, which is unique in the field of display technology with its unique bendable, foldable and twistable characteristics.
LED flexible screen is a kind of LED display made of flexible substrate materials (such as flexible FPC circuit boards made of flexible insulating substrates) and special packaging technologies (such as flip chip packaging, SMD packaging, etc.).
The working principle of LED flexible screen is similar to that of traditional LED displays, which are to display images and videos by controlling the light and off of LED pixels.
It is composed of a plurality of LED modules, each module contains a plurality of LED pixels, which are composed of red, green, and blue LED light-emitting diodes, and the colors are adjusted by controlling the light and off of these LEDs to achieve high-quality image and video display.
The controller of the flexible LED display controls the turning of pixels on and off by sending signals to the LED module, so as to present images and videos. At the same time, it can also control the flexible material, so that it can bend, fold, stretch, etc., to adapt to different application scenarios.
(1) Flexible: The screen can be bent, folded and twisted as needed to adapt to the display needs of various irregular shapes.
(2) Ultra-thin: The thickness is usually between 5 and 10 mm, or even thinner, and it occupies little space, which is convenient for installation and transportation.
(3) Lightweight: Due to the use of flexible materials, the screen is lightweight, and it can be easily installed and carried by one person.
(4) Energy saving: LED dot matrix technology is adopted, the power consumption is low, and the power per square meter can be less than 300W, which has excellent energy-saving effect.
(5) Good display effect: good color rendering, high definition, can display a variety of text, images and videos and other content, the visual effect is shocking.
(6) Waterproof and dust-proof: the protection level is high, usually reaching IP65 or above, and it is suitable for indoor, outdoor and other environments.
(1) Advantages:
▶ Highly malleable: Able to adapt to the display needs of various irregular shapes.
▶ Ultra-thin and lightweight: easy to install and transport.
▶ Energy-saving and efficient: It has excellent energy-saving effect.
▶ Good display effect: good color rendering and high definition.
▶ Waterproof and dustproof: suitable for a variety of environments.
(2) Disadvantages:
▶ Higher cost: Due to the use of new materials and advanced technology, the cost of LED flexible screens is relatively high.
▶ Limited viewing angles: Smaller viewing angles may occur when facing sides or up and down. But with the continuous advancement of technology, these problems are gradually being solved.
With its unique flexibility and excellent performance, LED flexible screen has shown broad application prospects in many fields. With the continuous development of technology and the expansion of application scenarios, LED flexible screens will bring more innovative solutions and visual experiences to all walks of life.
(1) Indoor display: such as museums, exhibition halls, shopping malls and other places display screen equipment, using its powerful display effect and plasticity to create a unique visual experience.
(2) Appearance advertising: Adaptable to any shape of site and requirements, it is very suitable for use as advertising display equipment in the indoor and outdoor spaces of building facades, walls, windows and various venues.
(3) Stage performance: In concerts, concerts and other occasions, it can be spliced into a huge background wall to create a shocking visual effect.
(4) Public places: such as airports, subway stations, exhibition halls, stadiums and other occasions of information release, guidance and other media.
(5) Other fields: It has also gradually expanded to education, conferences, medical treatment, scientific research and other fields, providing high-quality display effects and flexible installation methods.
Micro LED display, as a representative of a new type of display technology, is a new type of display technology that uses a miniature light-emitting diode (LED) as a pixel. These tiny LEDs are typically in the micron range in size, enabling extremely high pixel densities.
The working principle of Micro LED displays is based on the self-luminous nature of micro LEDs. Each micro LED is an individual pixel that adjusts its brightness and color on its own based on the input signal.
When an electric current is passed through a tiny LED, the semiconductor structure inside it emits light, and the color and brightness of the light are determined by the material and structure of the LED. By precisely controlling the brightness and color of each micro LED, Micro LED displays are able to present high-quality images and video content.
(1) High pixel density: Due to the use of micro LEDs as pixels, Micro LED displays can achieve extremely high pixel density, providing more delicate and clear image and video display effects.
(2) Self-illumination: Each pixel of the Micro LED display can emit light independently without the need for a backlight, so it can achieve higher contrast and color saturation.
(3) Low power consumption: The luminous efficiency of Micro LED displays is extremely high, and the power consumption is much lower than that of traditional LCD and OLED displays, which helps to save energy and extend the service life of equipment.
(4) Long life: Micro LED display is made of inorganic materials, which has a longer service life and higher stability than organic light-emitting materials such as OLED.
(5) Bendability: Micro LED displays are also bendable and can adapt to the display needs of various shapes, providing the possibility for future wearable devices and flexible display technology.
(1) High-end TV: Micro LED display occupies a place in the high-end TV market with its excellent display effect and stability. It is capable of providing the ultimate viewing experience and satisfying consumers’ pursuit of high-quality images.
(2) Wearable devices: Due to their bendability and low power consumption characteristics, Micro LED displays have a wide range of application prospects in the field of wearable devices. It can be used in smart watches, smart glasses and other devices to provide a clearer and more vivid display effect.
(3) Commercial display: The high brightness and high contrast ratio of Micro LED display make it very suitable for commercial display occasions, such as outdoor billboards, exhibition displays, etc. It captures the audience’s attention, enhances the brand image and advertising effectiveness.
(4) Virtual Reality (VR) and Augmented Reality (AR): The high pixel density and fast response time of Micro LED displays make them ideal for VR and AR devices. It can provide a more immersive visual experience and meet the user’s demand for realism in the virtual world.
With the continuous advancement of technology and the gradual reduction of costs, Micro LED displays are expected to achieve large-scale commercialization in the next few years. It will gradually penetrate into many fields such as consumer electronics, commercial display, and vehicle display, and become one of the mainstream of display technology.
At the same time, Micro LED display will also be integrated with other new display technologies (such as OLED, QLED, etc.) to promote display technology to a new height.
With its unique advantages and wide application prospects, Micro LED display has shown strong competitiveness and development potential in the field of display technology. With the continuous maturity of technology and the continuous expansion of the market, we have reason to believe that Micro LED display will bring us a more shocking visual experience in the future.
New display technology is leading a new upgrade of visual experience with its unique charm and excellent performance. Whether it is LED transparent screen, glasses-free 3D screen, COB display, LED flexible screen or Micro LED display, they all play an important role in their respective fields, bringing more convenience and fun to our life and work.
In the context of advocating a green and low-carbon life in the world, the energy-saving characteristics of new LED display technology are particularly prominent. Compared with traditional display methods, it can significantly reduce energy consumption and carbon emissions. Through policy guidance and financial support, the government encourages the adoption of this technology in public places, homes and commercial facilities, which not only enhances the image of the city, but also contributes to the achievement of the Sustainable Development Goals.
(1) High efficiency: The new LED display adopts advanced light-emitting materials and drive technology, making its luminous efficiency much higher than that of the traditional display. At the same brightness, the power consumption of LED display is much lower than that of traditional display such as LCD and CRT, thus achieving significant energy saving effects.
(2) Adaptive brightness adjustment: Many new LED displays also have adaptive brightness adjustment function, which can automatically adjust the screen brightness according to the intensity of the ambient light, which not only ensures the display effect, but also further reduces energy consumption.
(3) Long life: The life of LED display is usually long, up to tens of thousands of hours or even longer. This means that the LED display needs to be replaced much less frequently than the traditional display in the same life cycle, reducing the energy consumption and waste generated by replacing the equipment.
(1) Public places: In public places such as squares, stations, airports, etc., the new LED display provides the public with a clearer and more vivid visual experience with its high brightness and high definition. At the same time, its energy-saving features also greatly reduce the energy consumption and carbon emissions of these sites.
(2) Home and commercial facilities: In home and commercial facilities, the new LED display not only improves the display effect, but also reduces the electricity bill through energy-saving characteristics, bringing real economic benefits to users.
(3) Sustainable Development Goals: The wide application of new LED display technology will help reduce energy consumption and carbon emissions, and promote the global green and low-carbon transformation. This is of great significance for achieving the Sustainable Development Goals and addressing the challenge of climate change.
With its excellent energy-saving characteristics and environmental protection advantages, the new LED display technology is gradually becoming a new choice for green life. Under the guidance of government policies and financial support, this technology will be applied and promoted in a wider range of fields, contributing more to the global green and low-carbon transformation and sustainable development goals.
The cross-border integration of new display technology is empowering thousands of industries and promoting profound changes in all fields of society with its unique charm and unlimited potential.
In the medical field, new display technologies such as high-definition LED displays, OLED displays, etc., provide doctors with unprecedented clear image data. These displays have the characteristics of high resolution, high brightness, and high contrast, which can accurately present patients’ CT, MRI and other medical images, helping doctors to make more accurate diagnosis and treatment. At the same time, with the development of telemedicine, new display technology also provides a clearer and smoother remote communication experience for both doctors and patients.
In the field of education, intelligent interactive displays are gradually becoming the standard configuration of modern classrooms. These displays not only have high-definition display functions, but also support touch, writing and other interactive methods, making teaching more vivid and interesting. Teachers can display multimedia content such as courseware and videos through the display screen, and interact with students in real time to improve students’ learning efficiency and engagement. In addition, the intelligent interactive display also supports remote teaching, providing strong support for the balanced distribution of educational resources.
In the field of transportation, the ultra-high-definition display provides the driver with clearer information about the road conditions. These displays can display information such as traffic congestion, accident warnings, and road condition reminders in real time, helping drivers make more accurate driving decisions and ensure driving safety. At the same time, with the development of intelligent transportation systems, new display technologies will also be combined with on-board navigation, automatic driving and other technologies to provide drivers with a more intelligent and personalized driving experience.
In the field of smart home, new display technologies such as smart panels, smart mirrors, etc., have brought more convenience and fun to people’s lives. These displays can be connected to the control system for intelligent control of home equipment. Users can adjust the lights, control the air conditioner, view the monitoring, etc. through the display screen, and enjoy a more comfortable and convenient smart home life.
In the field of smart cities, new display technologies play a pivotal role. City managers can monitor urban traffic, environment, safety and other conditions in real time through ultra-high-definition displays, and make more scientific decisions. At the same time, the new display technology can also be used for city publicity, public information release, etc., to enhance the image and popularity of the city. In addition, with the development of 5G, Internet of Things and other technologies, new display technologies will also be deeply integrated with other systems in smart cities to provide more comprehensive and efficient support for the intelligent management of cities.
In the field of virtual reality (VR), new display technologies are key to building immersive experiences. The high-definition, high-refresh rate display provides users with a more realistic and smooth virtual world experience. Users can enter the virtual world through VR devices to carry out games, education, training and other activities, and feel unprecedented immersion and interactivity.
The cross-border integration of new display technologies is profoundly changing all walks of life. Whether it is medical care, education, transportation, smart home, smart city, virtual reality and other fields, new display technology has brought more convenience and fun to people’s lives with its unique advantages and unlimited application potential. With the continuous progress and innovation of technology, it is believed that new display technology will continue to play an important role in the future and promote the continuous development and progress of all fields of society.
The reason why the government vigorously promotes new display technology is not only because of the advanced nature of its technology itself, but also because of its comprehensive role in promoting economic and social development. Through policy guidance, financial support, demonstration projects and other measures, the government is actively promoting the upgrading and development of the new display industry, bringing a richer, more convenient and green lifestyle to the people. At the same time, the government is also strengthening international cooperation and exchanges to promote the global application and sharing of new display technologies.
With the continuous maturity of new display technologies and the further reduction of costs, they will be widely used in more fields. From smart homes to smart cities, from virtual reality to augmented reality, new display technologies will play an important role. The government’s vigorous promotion and continuous support will inject strong impetus into the development of the new display industry, making the future scientific and technological life more cool and colorful, full of infinite possibilities.
In short, new display technology is becoming an important force to promote social progress with its unique advantages and wide application prospects. With the vigorous promotion of the government, we have reason to believe that a more colorful, intelligent and green future is coming to us. Let’s look forward to and witness the arrival of this beautiful era!
SHENZHEN TLI LED, specializing in the research, development, production and sales of LED displays, provides customers with diversified LED display solutions based on advanced technology and excellent quality, which are widely used in commercial advertisements, stadiums, conferences and exhibitions, etc. TLI LED, lighting up the world of vision, leading the future!
