2023 Global LED Display Market Outlook and Price Cost Analysis

Under the influence of the Russia-Ukraine conflict and inflation, the overall market demand for LED display products has weakened, and display manufacturers will more actively promote ≤P1. receive. Display market opportunities include high-end corporate meeting and education spaces, home theaters, virtual filming, department store retailing, rental events, sports events, government tenders, etc.

Looking at the development of the Chinese market, we will continue to adopt prevention and control policies under the influence of the epidemic, but the government will also have the opportunity to launch relevant economic stimulus plans to drive market demand. Therefore, overall, the market size of LED display products is expected to maintain a slight growth in 2022, reaching US$7.229 billion (+6%). Among them, the North American and European markets will benefit from the economic recovery from the unblocking of the epidemic, and the growth rate in 2022 will be significantly higher than the average.

LED Display applications

Indoor display: Benefiting from the market demand for high resolution and high dynamic contrast range (HDR), it can be seen that the market for corporate meeting and education spaces (Corporation & Education), cinemas and home theaters, and virtual production (Virtual Production) is growing steadily; , The transparent display screen is used in retail department stores, so that the visual effect of the shoppers is beyond imagination!

Outdoor display: Outdoor display is mainly used in advertising, transportation, sports venues, Live Events and other markets. According to the survey, the policy plan of “One Hundred Cities and One Thousand Screens” will continue to be implemented. In addition, Glasses-Free 3D Display displays with extremely realistic HDR, which has successfully improved the urban landscape and attracted the attention of passers-by. Bringing visual shock, thus leaving a deep impression, can be seen in the United States, South Korea, China and other markets.

 

1. Global LED small-pitch display application market analysis

According to research, the LED fine pitch display market size in 2022 will be USD 4.232 billion (+12%). Benefiting from the obvious recovery of demand in the European and American markets, among the applications of LED small-pitch displays, the applications of corporate conference and education spaces, retail and exhibitions, entertainment and theaters have grown the most, and are expected to grow by 14%, 13%, and 41% respectively in 2022. The All-in-One LED Display will be successfully applied in corporate meetings and educational spaces from 2020 to 2021. It is expected that the performance will also show steady growth in 2022; Virtual Production and Home Theater are stable. Rising entertainment and theater applications, the market share will reach 7.2%.

2. Virtual shooting market trends

According to the analysis, the global market size of LED displays for virtual shooting applications will grow to US$283 million (+136%) in 2021. Virtual shooting includes two application directions: film shooting and TV/drama/music/advertising shooting. The LED display replaces the traditional green screen (Green Screen), which greatly reduces the post-production time and video production cost. At the same time, the immersive on-site experience is helpful for the director and actors to perform on-site, making the LED display in the virtual shooting. The application field has been steadily improved.

Virtual Production focuses on the new niche market of High Dynamic Range Imaging (HDR), High Frame Refresh Rate (HFR), and High Grayscale images, emphasizing picture quality, color detail and smoothness. Mainly used in background display, floor tile screen and ceiling screen. According to the shooting scene and budget requirements, high-end virtual shooting background display products require high brightness (>1,500nits), high resolution (P1.2-P1.6), high grayscale (16 bits), and high refresh rate ( 3,840/7,680Hz), the picture update rate reaches 60Hz, and requires DCI-P3.

TLI LED SCREEN

3. All-in-One LED Display Market Trend

All-in-One LED Display is a standardized product with controller integration, lighter and thinner (generally 3-5 cm thick), emphasizing on-site modularization and quick installation, and installation and commissioning can be completed in 1-2 hours.

At present, the main display aspect ratio specification is 16:9, the size is from 110-220 inches, mainly P1.2-P2.5 point spacing, FHD resolution; products are divided into mobile, wall-mounted, floor-standing and so on. Mainly used in corporate meeting and education spaces, events, retail & exhibitions, lecture halls, control rooms, gaming events, and even home theaters.

Major manufacturers include MaxHub, Leyard, Absen, CLT (CLT) and Unilumin. Samsung officially launched all-in-one LED conference machines at ISE 2022, 146-inch 4K P0.84, 146-inch 2K P1.68 and 110-inch 2K P1.26, and the products have been launched globally.

4. ≤P1.0 ultra-fine pitch display application market analysis

In 2021, the market size of ≤P1.0 ultra-fine pitch display is US$251 million, and more and more manufacturers are entering the ≤P1.0 ultra-fine pitch display market. The top five manufacturers are Leyard, Unilumin, Samsung Electronics, Ledman and HCP, with a combined market share of 74%.

The active drive solution is applied to the large-scale display market with multi-chip splicing. LTPS is introduced into the ≤P0.625 LED display through the side wiring (Side Wiring) technology. The technical challenge of side-plated wire products is that the width of metal interconnects is getting narrower and narrower, resulting in increasing resistance value and more obvious IR Drop effect. Therefore, it is necessary to improve circuit design technology. In addition, splicing seam processing, splicing flatness, color consistency and cost control are also the main challenges faced in product development.

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